Privacy Policy

Effective Date: 22/01/25

Last Updated: 22/01/25

At White Rabbit Academy ("we," "our," "us"), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our online and in-person educational services for animal students, as well as our subscription-based professional networking platform. By engaging with our services, you agree to the terms of this Privacy Policy. This policy is designed to comply with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 in the UK.

1. Information We Collect

We collect personal data to provide and improve our services. The types of information we collect include:

1.1 Personal Identification Information

• Name
• Email address
• Phone number
• Postal address
• Payment information (e.g., credit card details)
• Profile information (e.g., username, password, and other details you provide during account creation)
• Professional information such as qualifications, certifications, and employment history for networking purposes

1.2 Educational Information

• Enrollment details for both online and in-person courses
• Course progress, completion, and performance data
• Feedback, evaluations, and assessments
• Attendance records and learning outcomes

1.3 Usage Information

• IP address
• Device and browser type
• Website usage data, such as pages visited and time spent on each page
• Geolocation data (if enabled)
• Cookies and tracking technologies (for website analytics and user experience improvement)

1.4 Networking Information

• Profile details, professional connections, and activity within our subscription-based professional networking platform

2. How We Use Your Information

We use the information we collect for several purposes, including:

2.1 To Provide Educational Services

• To register you for courses and programs (both online and in-person)
• To track and manage your progress in our educational services
• To provide customer support related to courses and educational services
• To personalize and enhance your learning experience
• To send notifications about course updates, assignments, and upcoming classes

2.2 To Manage Our Networking Service

• To create and manage your professional networking profile
• To allow you to connect with other professionals within the networking platform
• To send updates, opportunities, and relevant content related to the networking service

2.3 To Improve Our Services

• To enhance and optimize our website, educational services, and networking platform
• To analyze user trends, course engagement, and service feedback
• To carry out research, surveys, and analysis to better understand your needs

2.4 To Communicate with You

• To send transactional emails related to your account (e.g., billing confirmations, course updates)
• To send promotional offers, newsletters, and marketing communications (only if you have consented to receive such communications)

2.5 To Comply with Legal Obligations

• To comply with legal, regulatory, and contractual obligations
• To resolve disputes and enforce our terms and conditions

3. Legal Basis for Processing Your Data

Under the GDPR, we are required to have a legal basis for collecting and processing your personal information. The legal bases we rely on include: Consent: We may process your data where you have given explicit consent (e.g., subscribing to our newsletter, participating in our networking service). Contractual Necessity: We process your data to fulfill our contract with you, such as registering you for courses or providing our services. Legitimate Interests: We process your data to pursue our legitimate interests in improving our services and offering relevant content, unless these interests are overridden by your rights and freedoms. Legal Obligation: We process your data when required to comply with legal obligations, such as tax laws or regulatory requirements.

4. Sharing Your Information

We do not sell your personal information to third parties. However, we may share your data in the following circumstances:

4.1 Service Providers

We may share your personal data with trusted third-party service providers who assist in delivering our services. These may include:

• Payment processors
• Email service providers
• IT support and website analytics providers

These third parties are contractually obligated to process your data only for the purposes we specify and to implement appropriate security measures.

4.2 Business Transfers

If our business is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction.

4.3 Legal Compliance

We may disclose your personal data if required to do so by law or if we believe that such action is necessary to comply with a legal obligation, protect our rights, or prevent fraud.

5. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal, accounting, or reporting obligations. If you request to delete your account, we will take reasonable steps to remove or anonymize your data, subject to any legal retention requirements.

6. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

Access:

You have the right to request a copy of the personal data we hold about you.

Correction:

You have the right to request that we correct any inaccurate or incomplete personal data.

Deletion:

You can request that we delete your personal data, subject to certain conditions.

Restriction:

You can request that we restrict the processing of your personal data in certain circumstances.

Portability:

You have the right to request that we transfer your personal data to another service provider.

Objection:

You can object to the processing of your data based on legitimate interests, including for direct marketing purposes.

Withdrawal of Consent:

If we process your data based on consent, you have the right to withdraw that consent at any time. To exercise any of these rights, please contact us at info@whiterabbitacademy.co.uk. We will respond to your request as soon as possible, and in any case, within one month.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us analyze website traffic, remember your preferences, and provide a more personalized user experience. You can control cookie settings through your browser, but disabling cookies may affect the functionality of our website.

8. Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or alteration. However, no method of internet transmission or electronic storage is entirely secure. While we strive to protect your data, we cannot guarantee absolute security.

9. International Transfers

Your personal data may be transferred to and stored in countries outside the UK and the European Economic Area (EEA). In such cases, we ensure that adequate safeguards are in place to protect your data in compliance with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us: Email: info@White Rabbit Academy.co.uk